Innovation Library

Costa Coffee: Project Marlow "Saving the World from Mediocre Coffee"

Costa Coffee: Project Marlow "Saving the World from Mediocre Coffee"

Watch this case study on innovation, which outlines the stages of a new product. (Julian Birkinshaw)

  • Theme:
    • Corporate
  • Type:
    • Watch

What makes a viable business

Despite initial success, and indications of enthusiasm from investors, Navarro's business had not grown at the rate she wanted. (John Bates)

  • Theme:
    • Entrepreneurs
  • Type:
    • Read

Maximising value

Requesting a sum of £1.5m from Infinitesima’s existing investors, Lyons questioned whether this was actually the best way to maximise value. (John Bates)

  • Theme:
    • Investment
  • Type:
    • Read
Inside the investor's mind

Inside the investor's mind

An unexpected need for further investment before the device was market ready put Mayes' powers of persuasion to the test. (John Bates)

  • Theme:
    • Investment
  • Type:
    • Read

Putting the market to the test

Retailers’ loyalty programmes had grown far beyond their early origins into a burgeoning phenomenon and smartphone usage was on the rise globally. Habibbhai and Hauge set out to test the market. (John Mullins)

  • Theme:
    • Technology
  • Type:
    • Read
Dealing with internal conflict

Dealing with internal conflict

Simon and his business partners built a successful freight forwarding business but after ten years there became a need to restructure the company. A verbal agreement was made but one week later one of the partners withdrew, forcing Simon to reconsider his options. (John Mullins)

  • Theme:
    • Leadership
  • Type:
    • Read
Making the cut

Making the cut

Mukesh Bansal was about to make a presentation he had spent ten years preparing for. This pitch would determine whether Bansal would receive the required investment to grow his entrepreneurial company by putting his business plan under scrutiny. (John Mullins)

  • Theme:
    • Entrepreneurs
  • Type:
    • Read
Sell up or stock up?

Sell up or stock up?

Miller and Turner were at a crossroads. Should they take the possibility of €1.9 million in profits or continue to try to build their business as a service proposition? (John Mullins)

  • Theme:
    • Entrepreneurs
  • Type:
    • Read
Decision making in the face of uncertainty

Decision making in the face of uncertainty

After nine years of providing engineering services, QuEST was on the cusp of establishing a manufacturing division that would require major investment for many years to come. (John Mullins)

  • Theme:
    • Investment
  • Type:
    • Read
Indo US Venture Partners

Indo US Venture Partners

After starting a successful venture capital business, Vani Kola was faced with the dilemma of which company to back next. (John Mullins)

  • Theme:
    • Investment
  • Type:
    • Read