Innovation Library

Entrepreneurship and the executive MBA

In today’s hyper-competitive markets, companies need to do things differently, to find new customer problems and create solutions for them. In this interview, John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, shows how the Executive MBA helps managers think like entrepreneurs. (John Mullins)

  • Theme:
    • Leadership
  • Type:
    • Listen

Entrepreneurship in an economic downturn

In tough economic times, bigger companies turn conservative, shelving opportunities they may have pursued at other times and leaving the door open for entrepreneurs. In this brief interview, John Mullins explores how downturns provide fertile ground for entrepreneurs. (John Mullins)

  • Theme:
    • Entrepreneurs
  • Type:
    • Listen

How can entrepreneurs move from Plan A to Plan B and beyond?

Most successful entrepreneurs do not succeed with Plan A, but with anything from Plan B to Plan Z. John Mullins, Associate Professor of Management Practice in Marketing and Entrepreneurship, says entrepreneurship is a process of testing hypotheses, and in this short interview he outlines a systematic process for finding new and better plans. (John Mullins)

  • Theme:
    • Entrepreneurs
  • Type:
    • Listen

Innovation and corporate culture

Corporate culture is crucial to innovation. Research by Rajesh Chandy, Professor of Marketing and Tony and Maureen Wheeler Chair in Entrepreneurship, shows that a company’s culture is the most important factor in its ability to innovate. In this interview, he outlines the three attitudinal traits that companies need to adopt to foster innovation. (Rajesh Chandy)

  • Theme:
    • Corporate
  • Type:
    • Listen