5 Ways to Make Innovations Bigger - Avoiding the innovation squeeze

Are our efforts to improve innovation efficiency killing off some of our biggest ideas? Most of us working in innovation will be familiar with the need to constantly improve ROI (return on investment) for innovation spending. We need to be laser focused against specific business or consumer needs, and target high percentage initiatives.

Has our quest for efficiency unintentionally reduced the size of our ideas? If so, are there smart ways to redirect a small fraction of the efficiencies we’ve created to bring them back?

See more at Innovation Excellence.

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