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What if all companies were innovative?

Professor Rajesh Chandy imagines a world where innovative companies are the norm, explaining how to achieve it and whether or not it would be good for society.

The companies that innovate radically, the ones that remain agile year after year, the ones that fulfil their customers’ needs (and their competitors’ customers’ needs) are the ones that’ll succeed and make a difference to society.

So, what would it take for all companies to be innovative?

In this article: Innovation, traits of innovative companies

Read further at London Business School Review. 

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