Why Google's Alphabet Is A Risky Bet That Will End In Tears

Google’s decision to restructure itself with a holding company (Alphabet), a number of operating companies with CEOs and segment-level financial reporting has been applauded by investors. Which is understandable – they want to know where Google’s revenues are coming from and which businesses are profitable. 

Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School explains why he thinks that this will create enormous problems for them down the road.

Read the full article on Forbes

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