The Customer-Funded Business - Part 2

Popular innovation speaker Braden Kelley interviews John Mullins, Associate Professor of Management Practice, Entrepreneurship at London Business School, for Innovation Excellence.

What are the most common mistakes new businesses and start-ups make?

“Assuming too much, testing too little, failing to learn from the experience of others, spending precious time and resources going down the cul-de-sacs of suboptimal potential, and most importantly, basing their direction on bald assumptions rather than gathering real-world evidence from the marketplace.”

To read the full interview, click here

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