Welcome to the new age of philanthropy - philanthropreneurship

At the heart of “philanthropreneurship” is the idea that the skills which enabled people to make their fortunes are often the ones required to solve apparently intractable problems.

In practice, the philanthropreneur applies practical and entrepreneurial approaches to the pursuit of philanthropy. The ranks of philanthropreneurs include Jeff Skoll and Pierre Omidyar of eBay, Virgin’s Sir Richard Branson and Steve Case of AOL. They bring their entrepreneurial chutzpah and business thinking along with their cheque books. Crucially, they are not acting alone. Philanthropreneurship is altogether a more social affair.

Rajesh Chandy holds the Tony and Maureen Wheeler Chair in Entrepreneurship and is a Professor of Marketing at London Business School

To read the full article in The Guardian, click here

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