How Google Works Is A Must-Read For Any Tech Entrepreneur

Google grew out of a Stanford University research project in 1996, was incorporated in 1998 and managed an IPO in 2004. Today, it is a $50bn company with more than 45,000 employees in 45 countries. It has come a very long way in a short time, diversifying from its internet search origins into video and digital marketing, and is now promising cars that will drive themselves.

The Oxford English Dictionary added Google as a word in 2006. Business school professors often use it as a paradigm for the new world corporation. Arguably, it is the most powerful company on the planet, and it has changed the world.

Rob Goffee is emeritus professor of organisational behaviour at London Business School

To read the full article in Management Today, click here

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