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Obi Ejimofo - I Am Driven by Big and Complex Challenges

Obi Ejimofo (JEMBA2005) is the Managing Director of Lamudi Nigeria Ltd, the largest Web Real Estate market website in Nigeria with over 30,000 property listings. He has worked in global strategic product and technology roles for Philips Electronics and Thomson Reuters before focusing on business development and market entry strategies in Sub-Saharan Africa as an independent consultant. He started his career in start-up ventures with Open Interactive - the Interactive TV venture that is now Sky Interactive, BSkyB.

Having studied Electronics Engineering at the University of Nigeria, Nsukka, Obi started his career in Technology, launching start-ups in the European TMT sector as well as running global transformation programmes for corporates such as Philips Electronics and Thomson Reuters. After an executive MBA at London Business School, he began the shift from managing technology as a business cost to managing technology as a strategic value proposition, while at the same time increasing his interest in bringing all his experiences back home. After another three years advising international clients on market entry and business development strategies in sub-Saharan Africa, he knew it was time to practice what he preached and run a business there.

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