LBS Incubator start-up, Powr of You, wins top prize at Management Today Pitch competition

In June 2014, Keshav Malani (MBA 2014), co-founder of Powr of You, won the top prize at Management Today’s Pitch It competition held during the MT Live 2014 conference in London. Powr of You was one of three companies selected to pitch at the prestigious event and won first place amongst peers from London Business School and Oxford.

The Pitch It competition is a national contest for MBA students which recognises and celebrates the creativity, discipline and skills needed to concisely and convincingly sell a new business idea. From the submissions of MBA students around the UK, three were selected to pitch at the MT Live 2014 in London on June 25th. Speakers at the conference included Sainsbury’s CEO Justin King, Facebook’s European boss, Nicola Mendelsohn and serial entrepreneur Luke Johnson.

The startup has been co-founded by LBS Alumni, Keshav Malani (MBA 2014) and Shruti Malani Krishnan (MBA 2012). Powr of You is a personal data marketplace. The consumer authenticated data drives the analytics engine to help brands keep up with today’s hyper-connected consumers, with in-depth insight into their behaviour, traits, and preferences. The consumer data is streamed from various platforms to generate cross-platform insights for brands, while keeping the users anonymous. In return, users earn rewards in the form of revenue sharing, and learn about their personal brand and quantified self. It's a win-win model shifting power from data brokers to one that empowers consumers.

The platform is currently in open beta and the team is working towards a major release in August. The team is also seeking partnerships with Brands and Media Agencies looking to use tech to shift research from subjective memory to capturing reality so clients can keep up with changing consumer behaviour and preferences.

Check them out at:
They would love to hear from you: Keshav; Shruti
To watch an interview with Keshav and Shruti, click here

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