CRM - don't just think of it as for the big players

Customer relationship management (CRM) software used to be the preserve of big businesses and those with deep pockets. But cloud, the consumerisation of technology and the ubiquity of have helped to make CRM accessible and affordable to even the smallest business.

For members of the London Business School (LBS) Incubator, which houses high-tech alumni who have started their own business, CRM is fundamental to the process. “Sales and marketing is key, so it is essential that they have access to the latest tools and technology,” says Jane Khedair, entrepreneurship, career services, at LBS, which has arranged for its incubator businesses to get free use of the Really Simple Systems CRM. “It’s great,” says Trond Haakenstad, CEO of Boozeye, a nightlife app. "We were up and running with the cloud CRM system after only three days."

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